http://www.rockmanscreativemedia.com.au is happy to help you discover the 3 different pieces of equipment you can use to lift your video production to look like that of the Pros. By using a Cranes, Dollies and 35 mm lenses you can really make you next Video Production Shine.
Video Tips & tricks – Using High End Production Equipment CRANES-DOLLIES–35mm-LENS
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We’ve been doing video production for nearly 20 years and have been providing Video Production in Melbourne for 10 years!
So lets get down to the main points covered in the Video.
In this edition we discuss high end video production equipment. We’ll look at large and medium scale camera cranes, dollies and tracks and 35mm lens adaptors.
Cranes can make the difference between a boring and lifeless shot and an exciting shot as movement is essential to engaging the eye.
Camera cranes can offer visuals usually only found in cinema and broadcast and bring productions to a higher level.
The crane itself can swing from the ground to its maximum reach. They can also swing 360 degrees and the camera attached to the crane can pan tilt and zoom.
The large crane RCM used has a nine metre arm. It is used for real estate external shots, on shoots that require capturing large objects like planes or trucks as well as pieces to camera by presenters.
Smaller cranes are effective for use indoors and quick outdoor setups as they are easier to move around a location with.
Dollies and tracks offer great camera movement. They can move towards or away from a subject or from side to side.
Dolly shots can be used for interviews to reveal more of the background and create engagement.
RCM uses dollies and tracks for real estate interiors and can also ramp these shots.
Dollies and tracks can offer fluent movement to all shots whether they are indoors, outdoors, interviews or product shots.
Dollies and tracks are quick and easy to set up and a cost effective way to lift production values.
35mm lens adaptors allow 35mm lenses to be attached to high definition video cameras.
35mm lenses give a shallow depth of field, meaning the background is out of focus and the subject is in focus.
35mm lenses give more of a film look and focus the eye on a chosen subject.
Compared to a 35mm lens, the stock lens on a high definition video camera will deliver a flat, less appealing image without a clear focal point.
Using 35mm lens adaptors does take longer as lens and camera position changes are frequent but the end results are undoubtedly better.
Video production companies have access to these tools but most don’t use them. It is important to hire a company who uses cranes, dollies and 35mm lens adaptors regularly as the operators and crew’s experience makes all the difference.
See our sample video page at http://www.rockmanscreativemedia.com.au/video-production-samples
Rockmans Creative Media
2-892 High Street Armadale
Melbourne,
Victoria 3143